Client: Nike
Project: Rip the Script
Creative direction and coordination for Nike's World Cup film, working with the LA TOMA kids.
- Client
- Nike
- Role
- Soccer Coordinator
- Discipline
- Sports
- Year
- 2026
Overview
Nike's brief put young players at the center of a World Cup campaign, which means the skill on screen has to be theirs rather than something cut around. The work was directing the movement and visuals, running the juggling and skills sessions, and overseeing the TOMA kids across the shoot and the social pieces that came off it. Coordinating children who are also genuinely good is a different job from coordinating professionals.
What BJ6 provided
- Deliverable: Creative Direction for visuals and movements
- Deliverable: Oversee Nike TOMA kids
- Deliverable: Coordinate for Juggling skills & Social videos.
The campaign key art, and the cast it was built around.
Setting up the tactics and visuals for Travis Scott chalkboard burn.
Turf on a stage floor, players juggling between setups, and rehearsal planning for kids stunts.